Unchaining Yourself from an Unhealthy Food Addiction
Protica Research

The cry of I have no willpower! often emerges from the consumers who jokingly surrender to their lack of will when it comes to eating something clearly unhealthy. However, scientific nutritional research has identified that something much more serious much more dangerous is often at work here. For many people, what they perceive as a harmless lack of willpower is actually an addiction an addiction to chemicals that the brain secretes in response to stimulation by certain foods, such as chocolate or cheese[i].

As dangerous as this addiction is, however, recent studies suggest that it is actually much more frightening than it first seems. According to one notable study, the human brain can release dopamine, which is a neurotransmitter linked with feelings enjoyment, when a person merely sees or smells certain foods[ii]. As such, people who may be sensibly avoiding foods that release serotonin and other chemicals (such as chocolate) may still be susceptible to a sight and smell-based addiction to unhealthy food.

Understanding this complex problem begins with understanding the word addiction. Defining a clear-cut definition of addiction is in itself a challenge and a rather hotly debated pursuit at the moment. Still, there is enough unity among credible social and biological scientists to say that a person who is powerless to stop an action is addicted[iii]. When applying this rather grave concept to eating, it becomes starkly clear that choosing an extra slice of pizza or bar of chocolate may be the expression of a very serious addiction to unhealthy food.

Remarkably, unlike how addictions to things like alcohol, drugs, and sexual activity viewed biological and psychological illnesses, addiction to eating is often ignored or, at the very least, diminished to be something that is based on willpower. The insulting advice of just dont eat it if you dont want to get fat! that some obese people actually hear from their doctors, relatives, or colleagues is one of the most common manifestations of this often well-meaning, but potentially harmful, ignorance.

The bottom line fact and one that more medical professionals are accepting based on scientific evidence is that obesity and related eating disorders are often the results of an addiction they are a serious health condition that must be approached methodologically like other diseases[iv].

Understanding that food addiction is indeed a problem a severe disease, in fact is a fundamental key in addressing this unique health challenge. At the same time, the notion of willpower should be removed, in most cases, from the eating disorder vocabulary, and replaced with the word addiction. This will make that extra piece of pizza or that third slice of chocolate cake be seen for what they often are: the means to satisfy a bonafide addiction.

Once the eating disorder as an addiction paradigm is in place, then and only then can both unhealthy eaters and those supporting them take steps to solve the problem. While there are no overnight solutions, there are paths that eaters can take that head in the right direction: freedom from eating addiction. The first step on this path is to eat a complete and balanced source of nutrition.

Taking this first step, like so much else associated with the addiction to unhealthy food, is easier said than done. Eating sensibly is unusually difficult in a time-starved culture and even more difficult when there are arrays of self-described nutritious dietary sources to choose from. Whether it is energy bars or fad diets, finding a simple, convenient, and practical source of balanced nutrition is hard to find.

However, some exceptional products are garnering serious positive attention from scientific community. These products deliver complete protein in a vitamin enriched formula. Furthermore and of critical value is that these products contain no carbohydrates, no unsaturated fat, and few calories none of which are from fat. These products are helping people unchain themselves from food addictions, and reflect a trend towards nutritious and ethical nutritional supplement manufacturing.

Of ultimate importance, however, is that these products return eating choice control back to where it must always remain: with conscious and empowered consumers, and not to some hidden and potentially destructive addiction.

About Protica

Founded in 2001, Protica, Inc. is a nutritional research firm with offices in Lafayette Hill and Conshohocken, Pennsylvania. Protica manufactures capsulized foods, including Profect, a compact, hypoallergenic, ready-to-drink protein beverage containing zero carbohydrates and zero fat. Information on Protica is available at www.protica.com

You can also learn about Profect at www.profect.com

References

[i] Source: Thats Why We Call it Junk Food. MSNBC. http://msnbc.msn.com/id/3606198/

[ii] Source: Food on the Brain. Forbes.com. http://www.forbes.com/home_europe/free_forbes/2005/0110/063.html

[iii] Source: Addiction. eHealth Connection. http://www.ehealthconnection.com/regions/ehealth/health_information/ 00036220.asp

[iv] Source: Obesity as a Disease. MPR News. http://news.minnesota.publicradio.org/features/2004/03/29_bensonl_desease/

Copyright 2004 – Protica Research – http://www.protica.com

About the Author

About Protica

Founded in 2001, Protica, Inc. is a nutritional research firm with offices in Lafayette Hill and Conshohocken, Pennsylvania. Protica manufactures capsulized foods, including Profect, a compact, hypoallergenic, ready-to-drink protein beverage containing zero carbohydrates and zero fat. You can learn more about Protica at www.protica.com — Information on Profect is available at www.profect.com

Copyright 2004 – Protica Research

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Being addicted to alcohol, drugs or gambling is tough, but at least you don’t need those things to stay alive. But can you imagine being addicted to food? The very thing you are trying to stop being addicted to is the very thing you need to survive. Having such an addiction would have to be incredibly frustrating, not to mention hard to get over.

But is it really possible to have such an addiction? According to researchers it is. One they have tested this is by scanning the brains of people that were addicted to food. They then had them think about food. So, what did they find? They found that these thoughts activated the same parts of the brain as an alcoholic or drug addict when they thought about drinking and drugs.

Another finding was that people who were addicted to food share something else with other addicts. That was having fewer dopamine receptors (dopamine is familiarly known as the “feel good hormone”). Because they have fewer receptors, it is believed that addicts need to seek that good feeling from outside sources just to feel as good as “normal” people.

When people overeat, the brain makes food addicts experience a deeper pleasure from their eating by making them less aware of the other parts of their body. To make matters even worse, they can experience many of the same withdrawal symptoms as drug addicts. Symptoms like moodiness, irritability, depression and anger, to name a few.

But…again, we need food to stay alive, so can food addiction be controlled? It can, but it will take commitment. Here are a few things you can do if you’re addicted to food:

Think when you eat. Pay attention to the food as you eat it. This will keep you from eating mindlessly, and that will help you control the problem. Also, switching your focus from filling your stomach until you can’t eat anymore to focusing on the enjoyment of the food; savoring it. You will naturally slow down and be more aware of what you’re eating.

Write it down. Just keeping track of everything you eat will help to ease your addiction. You don’t have to share this journal with anybody, unless you choose to. That means you can feel safe writing everything down. You may be shocked at just what you’re eating and how much, but sometimes we need a jolt to get on the road to recovery.

Get help. You can get help from a counselor, your personal doctor, or a support group…or all three if you need to. Each one can help you in their own way. The main thing to remember is that you don’t have to struggle with being addicted to food alone.

Avoid your triggers. If there are certain foods that make you lose control, then avoiding them will help prevent the problem. In other words, it will be much easier to handle temptation if you are not tempted to begin with.

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