Unchaining Yourself from an Unhealthy Food Addiction
Protica Research

The cry of I have no willpower! often emerges from the consumers who jokingly surrender to their lack of will when it comes to eating something clearly unhealthy. However, scientific nutritional research has identified that something much more serious much more dangerous is often at work here. For many people, what they perceive as a harmless lack of willpower is actually an addiction an addiction to chemicals that the brain secretes in response to stimulation by certain foods, such as chocolate or cheese[i].

As dangerous as this addiction is, however, recent studies suggest that it is actually much more frightening than it first seems. According to one notable study, the human brain can release dopamine, which is a neurotransmitter linked with feelings enjoyment, when a person merely sees or smells certain foods[ii]. As such, people who may be sensibly avoiding foods that release serotonin and other chemicals (such as chocolate) may still be susceptible to a sight and smell-based addiction to unhealthy food.

Understanding this complex problem begins with understanding the word addiction. Defining a clear-cut definition of addiction is in itself a challenge and a rather hotly debated pursuit at the moment. Still, there is enough unity among credible social and biological scientists to say that a person who is powerless to stop an action is addicted[iii]. When applying this rather grave concept to eating, it becomes starkly clear that choosing an extra slice of pizza or bar of chocolate may be the expression of a very serious addiction to unhealthy food.

Remarkably, unlike how addictions to things like alcohol, drugs, and sexual activity viewed biological and psychological illnesses, addiction to eating is often ignored or, at the very least, diminished to be something that is based on willpower. The insulting advice of just dont eat it if you dont want to get fat! that some obese people actually hear from their doctors, relatives, or colleagues is one of the most common manifestations of this often well-meaning, but potentially harmful, ignorance.

The bottom line fact and one that more medical professionals are accepting based on scientific evidence is that obesity and related eating disorders are often the results of an addiction they are a serious health condition that must be approached methodologically like other diseases[iv].

Understanding that food addiction is indeed a problem a severe disease, in fact is a fundamental key in addressing this unique health challenge. At the same time, the notion of willpower should be removed, in most cases, from the eating disorder vocabulary, and replaced with the word addiction. This will make that extra piece of pizza or that third slice of chocolate cake be seen for what they often are: the means to satisfy a bonafide addiction.

Once the eating disorder as an addiction paradigm is in place, then and only then can both unhealthy eaters and those supporting them take steps to solve the problem. While there are no overnight solutions, there are paths that eaters can take that head in the right direction: freedom from eating addiction. The first step on this path is to eat a complete and balanced source of nutrition.

Taking this first step, like so much else associated with the addiction to unhealthy food, is easier said than done. Eating sensibly is unusually difficult in a time-starved culture and even more difficult when there are arrays of self-described nutritious dietary sources to choose from. Whether it is energy bars or fad diets, finding a simple, convenient, and practical source of balanced nutrition is hard to find.

However, some exceptional products are garnering serious positive attention from scientific community. These products deliver complete protein in a vitamin enriched formula. Furthermore and of critical value is that these products contain no carbohydrates, no unsaturated fat, and few calories none of which are from fat. These products are helping people unchain themselves from food addictions, and reflect a trend towards nutritious and ethical nutritional supplement manufacturing.

Of ultimate importance, however, is that these products return eating choice control back to where it must always remain: with conscious and empowered consumers, and not to some hidden and potentially destructive addiction.

About Protica

Founded in 2001, Protica, Inc. is a nutritional research firm with offices in Lafayette Hill and Conshohocken, Pennsylvania. Protica manufactures capsulized foods, including Profect, a compact, hypoallergenic, ready-to-drink protein beverage containing zero carbohydrates and zero fat. Information on Protica is available at www.protica.com

You can also learn about Profect at www.profect.com

References

[i] Source: Thats Why We Call it Junk Food. MSNBC. http://msnbc.msn.com/id/3606198/

[ii] Source: Food on the Brain. Forbes.com. http://www.forbes.com/home_europe/free_forbes/2005/0110/063.html

[iii] Source: Addiction. eHealth Connection. http://www.ehealthconnection.com/regions/ehealth/health_information/ 00036220.asp

[iv] Source: Obesity as a Disease. MPR News. http://news.minnesota.publicradio.org/features/2004/03/29_bensonl_desease/

Copyright 2004 – Protica Research – http://www.protica.com

About the Author

About Protica

Founded in 2001, Protica, Inc. is a nutritional research firm with offices in Lafayette Hill and Conshohocken, Pennsylvania. Protica manufactures capsulized foods, including Profect, a compact, hypoallergenic, ready-to-drink protein beverage containing zero carbohydrates and zero fat. You can learn more about Protica at www.protica.com — Information on Profect is available at www.profect.com

Copyright 2004 – Protica Research

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If you have ever struggled with losing weight, then you may have come to the conclusion that it is virtually impossible to do so. The reality is that it doesn’t have to be all that hard. On the other hand, if you think that taking off those extra pounds is a quick and easy process that doesn’t require any effort on your part, then you are going to be let down. If you’re sincere about weight loss and you’re ready to follow a sensible eating plan, get moving and changing your attitude, you will lose weight more quickly.

Sometimes it seems as though diet and weight loss plans are a regular part of our lives; coming and going more often than we would like to admit. These are often fad diets that we latch on to in the hopes of finally finding the one that “really works”. However, it’s not a good idea to start any diet before you fully understand. The good news is that there are diet programs that have stood the test of time, and have been proven to work. Another thing that you may want to consider is that weight loss is not a one-time physical act. Instead, it’s a lifestyle change that you incorporate into your life.

Let’s be clear, there are many reasons why people don’t stick to weight loss programs, but lack of motivation usually isn’t one of them. What’s needed are some basic ways of increasing the odds of success. Here are some things you can do to put the odds in your favor.

1. Maintain your focus – A lot has been said about willpower and its lack of effectiveness. The problem with willpower is that it sets up the wrong mindset. When you think about it, you only need willpower when you are feeling deprived. Once you start thinking about things you can’t have, or how hard it all is, you are setting yourself up for failure. You need something better, and that’s where focus comes in. It’s the opposite of willpower. Focus on why you want to lose weight, what your ultimate goal is, and how you will feel once you reach your target weight. When you’re focused, you are thinking about the positive aspects of your weight loss plan, and that’s a good thing.

2. Get moving – Some people like to call this exercise, but at the same time, that word has negative connotations for a lot of people. Regardless of what you call it, you need to get moving if you want to increase your chances of success. The key is to participate in activities that you enjoy. This could be going for a walk, bowling, dancing, gardening, or playing frisbee. Just remember that any extra activity equals extra calories burned.

3. Effort – Yes, weight loss takes effort. There is no way around it. Fortunately, the more effort you put in, the more weight you will lose.

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You know what isn’t fair? The fact that it’s so much more fun to gain weight than it is to diet and exercise. That has to be one of the real reasons why people don’t like to lose weight, right? I mean it only makes sense. If doing what it took to be at your ideal weight was more enjoyable than what it takes to gain weight, we hadn’t have a problem with obesity.

It doesn’t have to be that way anymore. Imagine if it wasn’t such a drag to get healthy, to lose weight, to eat right or to exercise. I’m sure you can see what a positive impact that could have on how much you weigh. Here are some ideas you can put to use to make it fun.

The very first thing you have to do is change your mindset. Don’t worry about what other people think about your jogging, or what your fat friends will say when you order grilled chicken for lunch. You know why you shouldn’t worry? Because it’s your body! Let them laugh. You can laugh with them or laugh back at them. Either way, you’ll get the last laugh and that’s the best kind.

Alright, let’s face it, you probably already like to eat, otherwise you wouldn’t have to be looking for ways to lose weight. This is just a guess, but what you probably don’t enjoy is eating more of the right foods and less of the not-so-good ones. You can give the good foods funny names, and vice-versa. You’re not eating broccoli, you’re eating “goody goody mini-greens”. And it’s no longer a doughnut, now that you call it a “sweetened lard bombs”. Go ahead, be creative.

Also, don’t deprive yourself. You can still eat all of the foods you enjoy, just not as much. If you try to cut them out all together, that wouldn’t be any fun at all. Instead you would be focusing on the deprivation and bury your head into a half-gallon of ice cream as soon as your willpower wavered. But when you eat a little of the things you like, there’s no need for willpower at all.

When it comes to exercising to lose weight the main key is to do something you enjoy doing. Just get moving. You don’t have to go for a three-mile jog or lift weights in the gym (unless you want to). Get out in the garden, go for a walk, toss the frisbee around, go swimming…any extra activity that appeals to you will burn off extra calories.

Finally, as you do these things more, it will get to be even more fun as you do them. And seeing the results is makes it even more worthwhile. So, don’t let others tell you that losing weight is hard. You know better, you now know just how fun it can be.

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